Although summer in the Hudson Valley is well under way (with the temperatures to prove it!), it’s never too early to start thinking about your plans for the busy fall and winter season. How can the Chamber help your bottom line in the months to come?
Is your business already gearing up for new campaigns, sales, or other marketing initiatives? Some great ways to spread the word are included in your Chamber membership! Submit your press releases and business news to be included on our website and right here in the Member Newsline section, or promote yourself with a printed insert.
You can advertise in the Chamber’s Fall/Winter Business Directory, which is widely available at high-traffic locations throughout the Hudson Valley, including 18 Tourist Information Centers. And we invite you to be a guest on our Hudson Valley Business Scene radio show, which airs every other Sunday morning at 11:30AM on iHeart Media stations and tell listeners about your business. We can also help with your branding as part of a sponsorship package, which includes both print and digital opportunities.
We of course have a host upcoming of networking events to add to your calendar – Ribbon Cuttings, our bi-monthly Network, Present & Refer, quarterly Master Your Membership sessions, monthly Contact Breakfasts and Business After Hours – each of which is a chance to meet new potential customers and widen your circle of influence. During our events, our sponsors are recognized publicly and can address all those in attendance. Opportunities to hand out literature and present attendees with discounts and raffle prizes also exist. Marketing your business through a Chamber event can be a tailor-made experience allowing you to make deep, personal connections with the local community.
I hope Chamber members will take advantage of these tools and opportunities either by logging in to their membership account at DCRCOC.org, or emailing frontdesk@dcrcoc.org. Please enjoy the rest of your summer, and always remember to Think Local First!
Frank M. Castella, Jr. is the President and CEO of the Dutchess County Regional Chamber of Commerce